Registry v0.1.0

Source Registry

One canonical utm_source per platform, the aliases it replaces, and the utm_medium for each distribution context.

9 sources

Source	utm_source	Contexts → utm_medium
Google search	google	paid maps to cpc display maps to display
Microsoft Bing search	bing	paid maps to cpc
LinkedIn social	linkedin	organic maps to social paid maps to paid_social
Facebook social	facebook	organic maps to social paid maps to paid_social
Instagram social	instagram	organic maps to social paid maps to paid_social
Reddit social	reddit	organic maps to social paid maps to paid_social
YouTube video	youtube	organic maps to video paid maps to paid_video
Email email	email	owned maps to email
SMS sms	sms	owned maps to sms

Missing a platform? Open an issue or submit a source record as a pull request.