LinkedIn UTM source | SchemaFirst

social · registry v0.1.0 · draft

utm_source = linkedin

Distribution contexts

organicGoogle-defined
Unpaid posts from company pages or employee profiles.
utm_medium
social
Intended GA channel
Organic Social
paidSchemaFirst default
Sponsored content and LinkedIn Ads.
utm_medium
paid_social
Intended GA channel
Paid Social

Aliases

These inputs resolve to linkedin. They are never emitted.

linkedin.com
lnkd.in
li

Provenance and notes

canonical_sourceSchemaFirst default
contexts.organic.utm_mediumGoogle-defined
contexts.paid.utm_mediumSchemaFirst default
aliasesSchemaFirst default

Google lists social as an Organic Social medium and classifies social-site traffic with a medium matching paid.* as Paid Social. SchemaFirst selects paid_social as the canonical paid medium; Google uses it as an example in its UTM best practices.

Example — organic

{
  "status": "ok",
  "standard_version": "0.1.0",
  "parameters": {
    "utm_source": "linkedin",
    "utm_medium": "social",
    "utm_campaign": "spring_product_launch"
  }
}