video · registry v0.1.0 · draft

YouTube

utm_source = youtube

Distribution contexts

organicSchemaFirst default
Links in video descriptions, channel pages, comments, and community posts.
utm_medium
video
Intended GA channel
Organic Video
paidSchemaFirst default
YouTube ads not auto-tagged by Google Ads.
utm_medium
paid_video
Intended GA channel
Paid Video

Aliases

These inputs resolve to youtube. They are never emitted.

youtube.com
youtu.be
yt

Provenance and notes

canonical_sourceSchemaFirst default
contexts.organic.utm_mediumSchemaFirst default
contexts.paid.utm_mediumSchemaFirst default
aliasesSchemaFirst default

Google classifies video-site traffic with a paid medium as Paid Video and traffic with a medium matching ^(.*video.*)$ as Organic Video. SchemaFirst selects video and paid_video.

YouTube ads bought through Google Ads with auto-tagging are classified by Google Analytics from the ad network type, not from UTMs.
Google evaluates social channels before video channels. Final classification depends on Google's maintained source-category list.

support.google.com/analytics/answer/9756891

Example — organic

{
  "status": "ok",
  "standard_version": "0.1.0",
  "parameters": {
    "utm_source": "youtube",
    "utm_medium": "video",
    "utm_campaign": "spring_product_launch"
  }
}