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social · registry v0.1.0 · draft

Reddit

utm_source = reddit

Distribution contexts

  • organicGoogle-defined

    Unpaid posts and comments.

    utm_medium
    social
    Intended GA channel
    Organic Social
  • paidSchemaFirst default

    Promoted posts and Reddit Ads.

    utm_medium
    paid_social
    Intended GA channel
    Paid Social

Aliases

These inputs resolve to reddit. They are never emitted.

  • reddit.com
  • old.reddit.com

Provenance and notes

  • canonical_sourceSchemaFirst default
  • contexts.organic.utm_mediumGoogle-defined
  • contexts.paid.utm_mediumSchemaFirst default
  • aliasesSchemaFirst default

Follows the same social mapping as other social platforms.

Example — organic
{
  "status": "ok",
  "standard_version": "0.1.0",
  "parameters": {
    "utm_source": "reddit",
    "utm_medium": "social",
    "utm_campaign": "spring_product_launch"
  }
}