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search · registry v0.1.0 · draft

Microsoft Bing

utm_source = bing

Distribution contexts

  • paidGoogle-defined

    Paid search ads on Microsoft Advertising.

    utm_medium
    cpc
    Intended GA channel
    Paid Search

Aliases

These inputs resolve to bing. They are never emitted.

  • bing.com
  • microsoft_ads
  • microsoft_advertising
  • bing_ads

Provenance and notes

  • canonical_sourceSchemaFirst default
  • contexts.paid.utm_mediumGoogle-defined
  • aliasesSchemaFirst default

Google lists Bing as a search site and classifies search-site traffic with a paid medium (matching ^(.*cp.*|ppc|retargeting|paid.*)$) as Paid Search. SchemaFirst selects bing as the canonical value.

  • Organic search results are not manually tagged.
Example — paid
{
  "status": "ok",
  "standard_version": "0.1.0",
  "parameters": {
    "utm_source": "bing",
    "utm_medium": "cpc",
    "utm_campaign": "spring_product_launch"
  }
}