{
  "$schema": "https://www.schemafirst.org/schemas/utm-source.schema.json",
  "id": "youtube",
  "registry_version": "0.1.0",
  "status": "draft",
  "display_name": "YouTube",
  "canonical_source": "youtube",
  "aliases": ["youtube.com", "youtu.be", "yt"],
  "category": "video",
  "contexts": {
    "organic": {
      "description": "Links in video descriptions, channel pages, comments, and community posts.",
      "utm_medium": "video",
      "intended_google_channel": "Organic Video"
    },
    "paid": {
      "description": "YouTube ads not auto-tagged by Google Ads.",
      "utm_medium": "paid_video",
      "intended_google_channel": "Paid Video"
    }
  },
  "notes": [
    "YouTube ads bought through Google Ads with auto-tagging are classified by Google Analytics from the ad network type, not from UTMs.",
    "Google evaluates social channels before video channels. Final classification depends on Google's maintained source-category list."
  ],
  "provenance": {
    "canonical_source": "schemafirst_default",
    "contexts.organic.utm_medium": "schemafirst_default",
    "contexts.paid.utm_medium": "schemafirst_default",
    "aliases": "schemafirst_default",
    "explanation": "Google classifies video-site traffic with a paid medium as Paid Video and traffic with a medium matching ^(.*video.*)$ as Organic Video. SchemaFirst selects `video` and `paid_video`."
  },
  "references": [
    "https://support.google.com/analytics/answer/9756891"
  ]
}