{
  "$schema": "https://www.schemafirst.org/schemas/utm-source.schema.json",
  "id": "sms",
  "registry_version": "0.1.0",
  "status": "draft",
  "display_name": "SMS",
  "canonical_source": "sms",
  "aliases": ["text", "text_message", "mms"],
  "category": "sms",
  "contexts": {
    "owned": {
      "description": "Text messages sent to the organization's own subscribers.",
      "utm_medium": "sms",
      "intended_google_channel": "SMS"
    }
  },
  "notes": [],
  "provenance": {
    "canonical_source": "google_defined",
    "contexts.owned.utm_medium": "google_defined",
    "aliases": "schemafirst_default",
    "explanation": "Google classifies traffic as SMS when source or medium exactly matches `sms`."
  },
  "references": [
    "https://support.google.com/analytics/answer/9756891"
  ]
}