{
  "$schema": "https://www.schemafirst.org/schemas/utm-source.schema.json",
  "id": "email",
  "registry_version": "0.1.0",
  "status": "draft",
  "display_name": "Email",
  "canonical_source": "email",
  "aliases": ["e-mail", "e_mail", "newsletter"],
  "category": "email",
  "contexts": {
    "owned": {
      "description": "Email sent to the organization's own lists, including newsletters, nurture, and transactional email.",
      "utm_medium": "email",
      "intended_google_channel": "Email"
    }
  },
  "notes": [
    "Organizations that need to distinguish lists or senders should define proprietary source records in an organization profile rather than changing utm_medium.",
    "Use utm_content to distinguish links within the same email."
  ],
  "provenance": {
    "canonical_source": "schemafirst_default",
    "contexts.owned.utm_medium": "google_defined",
    "aliases": "schemafirst_default",
    "explanation": "Google classifies traffic as Email when source or medium is email, e-mail, e_mail, or e mail. SchemaFirst selects `email` for both."
  },
  "references": [
    "https://support.google.com/analytics/answer/9756891",
    "https://support.google.com/analytics/answer/10917952"
  ]
}