{
  "$schema": "https://www.schemafirst.org/schemas/utm-source.schema.json",
  "id": "bing",
  "registry_version": "0.1.0",
  "status": "draft",
  "display_name": "Microsoft Bing",
  "canonical_source": "bing",
  "aliases": ["bing.com", "microsoft_ads", "microsoft_advertising", "bing_ads"],
  "category": "search",
  "contexts": {
    "paid": {
      "description": "Paid search ads on Microsoft Advertising.",
      "utm_medium": "cpc",
      "intended_google_channel": "Paid Search"
    }
  },
  "notes": [
    "Organic search results are not manually tagged."
  ],
  "provenance": {
    "canonical_source": "schemafirst_default",
    "contexts.paid.utm_medium": "google_defined",
    "aliases": "schemafirst_default",
    "explanation": "Google lists Bing as a search site and classifies search-site traffic with a paid medium (matching ^(.*cp.*|ppc|retargeting|paid.*)$) as Paid Search. SchemaFirst selects `bing` as the canonical value."
  },
  "references": [
    "https://support.google.com/analytics/answer/9756891"
  ]
}